List of: ‘Perceived’ Competitors & SSZ Advantages

a. Gyms and Mom & Pop Personal Training

b. Knock-Off Slow Motion Exercise

c. The ‘Real’ Competitors

d. SSZ’s Competitive Advantages

Details For: ‘Perceived’ Competitors & SSZ Advantages

a. Gyms: Our client’s may, or may not, have had a ‘gym’ experience; they don’t want a ‘gym’ period….. well this is not SSZ’s competition!

b. Knock-Offs: The chart below establishes the difference between SSZ and knock-offs purporting to be a legitimate slow-motion exercise.

c. The ‘Real Competitors': Our real competitors are people who fit the following categories:

1. The ‘I’ve given-up’    2. The ‘I don’t have time.’ ….and    3. The ‘I don’t believe’

1. The ‘I’ve given up’ (so I stopped hoping and looking) people. This is the largest group in the US today. SSZ works to find them through marketing and promotion. Once we get them in the door, our newest and oldest SSZs achieve a very high percentage as new clients.

2. The ‘I don’t have time’ to exercise people. The #1 reason Americans say they don’t exercise is ‘no time.’ SSZ removes this and other barriers by each client proving for themselves that an approximate 20 minute workout, 1 to 2 times per week, is enough time and does yield exceptional results.

3. The ‘I don’t believe it’s possible’ people who learn about SSZ and have disbelief that it works. We invite and welcome their questions and disbeliefs. Again, each client proves for themselves an approximate 20 minute workout, 1 to 2 times per week, is enough time and does yield exceptional results while being the safest method of exercise.

d. SSZ’s Competitive Advantages

What

Gyms & Knock-Offs

SSZ

a. The Original ‘Slow-Motion’ Exercise – Evolved!

N/A

  1. Services have an existing quality reputation should evolve based on important continuous improvements driven by clients, research, technology, etc. to name a few important influences.
  2. This is the ‘gold standard’ of our brand. See below some important competitive advantages which substantiate our claim.

b. 800,000+ Client Training Session

N/A

SSZ certainly has demonstrated expertise to deliver on our promise – globally

Maximum Results  –  In Minimum Time

c. Top Performing SSZ Achieve Recurring Revenues

N/A

Top Performing SSZs Earn:

1.  68% of client stay 2 to 10 years
2.  71% of new clients from referrals
3.  Of referrals, 21% are from physicians

Clients Come, Stay and Refer Because It Works!

d. Featured In Premier US And International Interviews and Feature Articles

N/A

  1. Most recent 2015 media with SELF! Magazine, Vogue, Men’s Health, Cosmopolitan, Instyle, Newsweek, Time, etc.
  2. This helps SSZ owners build their brand awareness and attract new clients locally.

e. Accredited By IACET

(www.iacet.org)

 

iacetPrestigious International IACET Accreditation The SuperSlow Zone® is accredited by the prestigious IACET. IACET also accredits the American Physical Therapy Association, National Institute of Health, Centers for Disease Control, Duke University Medical Center, Federal Deposit Insurance Corporation (FDIC) Corporate University, GE Healthcare and many others. SSZ achieved and maintains this accreditation to ensure the highest standards for our certification and continuing education and service and care for our clients.

N/A

  1. IACET is the prestigious, global accrediting organizations for domestic and international companies and universities.
  2. IACET standards govern:
  • Our rigorous certification and continuing education
  • Quality studio operations
  • Care for our clients

f. SuperSlow Zone® Institute

N/A

  1. Accredited by IACET
  2. Each Instructor is required to take 10 hours per year of Continuing Education Units [CEUs] per Instructor
  3. CEU Course Topic Examples:

12 CEU Courses on medical diagnosis and health conditions, technology, physiology, business, client retention, etc.

g. Pre & Post Opening Support With SSZ Owner’s As The Field Development Team

N/A

  1. In addition to SSZ Corporate, SSZ owners comprise our Field Development Team
  2. This means that for pre and post opening, you have help from your Field Team which are owner | operators, deliver client exercise session, certify new Instructors, are ‘mobile’ certifiers and are teachers for our institute.
  3. This means seasoned successful owners provide a wealth of knowledge and support to new franchise owners.

h. Precise Results -Tracking Technology Used By A TrustedAuthority, A SSZ Accredited, Certified Instructor

 

N/A

  1. Our personal trainers earn becoming our client’s trusted authority and trusted advisor based on their skill and expertise aided by technology.
  2. SSZ does not have a ‘computer’ run your work out session.
  3. SSZ personal trainers use a proprietary iPad application with our unique nomenclature to safely, precisely and accurately chart and track each client work out.
  4. Your personal trainer has the most accurate information about your exercise performance so that he/she can coach you in optimum, safe exercising for maximum results.
  5. Entire staff can also accurately train every client, each time.
  6. Clients can exercise at any location, within the specified agreements, due to the effectiveness and accuracy of our electronic system.
  7. Each client receives, and discusses, accurate and timely evidence-based reports of their exercise performance.

i. Top-Of-The-Line Medical-Grade Strength Training Equipment

N/A

  1. We use the best strength training equipment enabling both the general exerciser and medical exerciser to achieve optimal results in minimum time – always focused on safety.
  2. The synergy of our entire SSZ system enables clients to achieve extraordinary results.